What is Kickstarter?

Created in 2009, Kickstarter is a crowdfunding platform that welcomes projects from various backgrounds: art, comics, design and technology, gastronomy, games, music etc… It is also the one that concentrates the largest number of projects related to watchmaking.  As the world leader in this type of financing, more than 126,000 projects have been launched thanks to it. It is an eclectic platform that brings together the largest number of contributors in the world. Each campaign will be financially supported by contributors called “backers” who will allow them to see the light of day.

How does it work?

First, business owners set the financial objective of their project and the duration of the campaign. Then, backers will be able to express their interest by investing fictitiously. If the objective is 100% achieved, they will then proceed with the payment. No amount will be debited until the objective is reached, which is why it is important to participate because start-ups will not get any funding if the objective is not reached.

Why support a project on Kickstarter? 

Supporting a KickStarter project means helping young companies to make their projects a reality. For the contributor it is also the opportunity to benefit from exclusive discounts or new advantages. In other words, it is about enabling a company to start up through the power of a community. 

You can contribute in two ways :

1. A donation that does not require a counterpart

2. A contribution with counterpart, in which case the backers will receive something in exchange. This can range from a simple pen to a promotion on the product or the product itself. The contributor will thus participate at the height of his choice.

Why is Luthes starting a Kickstarter?

For Luthes, Kickstarter is the first step in commercialization. Its purpose will be to finance the first production and initiate the next stages of our development. This 30-day fundraising campaign will start on Monday, February 4, 2019 and end on Tuesday, March 5, 2019 at midnight. 

How do I make a donation?

1. Follow this link : soon available x 2/04/2019

2. Click on “Back this project”

3. a. Choose the category that matches the amount you want to finance.

3. b. It is possible to support the project without asking for a contribution.

4. Enter the amount involved and click on continue.

5. Then simply sign in as a guest without creating an account by entering your email address and clicking on “continue as a guest”.

6. The financing will be taken into account once you have entered your bank details and clicked on “I commit”. You will only be debited if the project is fully funded at the end of the time limit. If this is not the case, you will not be charged.

This is your opportunity to be the first brand’s ambassadors and to benefit from the most advantageous rates, so you will have understood that the success of the project depends on your participation, your commitment and the sharing within your network!

See you soon, future backers!

Pre-order now

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